 Editors Note: Two photos, an audio summary and a video are included with this press release.
Beauty or brains? This question has often puzzled the creators and users of the hearing care industry who for so long sought an aesthetically appealing and effective performing communication device to conquer hearing impairments. Introduced today, Oticon Dual is the first hearing device designed to give people with hearing loss a full inventory of high-end audiological features in a stylish and discreet triangular case measuring in at 2 centimeters.  Margaret Young, an Audiologist with Oticon states, "With Dual, people no longer have to compromise between small scale 'beauty' and big performance 'brains' when seeking a hearing device." Dual is the first hearing device to integrate the performance of a high-end PC, noise cancelling headset and wireless access to Bluetooth-enabled phones, MP3 players, televisions and other popular personal entertainment systems in one small, attractive modern communication device. Oticon launched one of the first stylish fashion hearing devices in 2006 with the Oticon Delta. As a result of this unprecedented launch, hearing care professionals reported a spike in sales. What was more astonishing was the fact that an unparalleled amount of these customers were first time buyers seeking treatment for their loss. Oticon is confident they have broken that barrier yet again. Dual's unexpected good looks and modern appearance continues to change perceptions of what a hearing device should look like. This is also made possible considering the Dual family can accommodate a broad range of hearing losses, preferences and budgets. The desired user of Dual is not limited to experienced or new users but rather welcomes both. This product's trend setting technological features and appealing miniature design welcomes new users and is sure to surpass their expectations. Experienced users can now break barriers as the Dual not only out performs their current device's sound quality with its unprecedented Spatial Sound technology, but allows access to audio trends in personal entertainment devices. According to the latest statistics, over 3.3 billion people worldwide own mobile phones and millions more enjoy the benefits of other popular communication devices including MP3 players, PCs and GPS systems. For many people with hearing loss however, the easy connections most people take for granted have been difficult-if not impossible-until now. This is made possible with the Streamer addition which resembles a tiny MP3 player and streams sound directly from the mobile phone to hearing devices. The design of Dual was fueled by a drive on Oticon's behalf to better understand user needs and preferences. By combining visual appeal without sacrificing premium technology, Oticon has successfully placed natural hearing in a stylish package for all. Commenting this breakthrough Young noted, "Dual delivers state-of-the-art design inside and out." Dual's good looks and great performance have the potential to motivate new users plagued with fearful stigmas and encourage existing users to adopt a modern device without compromising on sound quality. Hearing care professionals now have one hearing device which can satisfy all clients-without compromise. About Oticon  Oticon is one of the most innovative hearing aid manufacturers in the world. With over 100 years of experience, Oticon is a company of firsts spearheading a number of technological breakthroughs in hearing aid history. They have made a significant difference in the lives of those with a hearing loss. Examples include designing the first ear-level digital hearing aid, the first voice-activated hearing instrument, the first "fashion" conscious hearing aid and the first device to connect wirelessly to Bluetooth-enabled equipment. Oticon is the only manufacturer with its own research centre ensuring that the needs of users are always put first when developing new solutions, such as Dual. (by marketwatch.com)
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