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Launched over the Christmas and New Year period, Hidden Hearing’s first ever TV ad was directed by Lenny Abrahamson, who is best known for the award-winning ‘Garage’ and ‘Adam and Paul’ films.
The main idea behind the ad is the fact that hearing loss is often noticeable to others but modern hearing aids are not. Shot in three different Dublin locations, it highlights the fact that hearing loss can affect people of varying ages and seeks to dispel the stigma around wearing hearing aids by demonstrating that while people will notice your hearing loss, they don’t tend to notice the modern-day technologically advanced hearing aids. The ad was produced by Speers Films with McCann Erickson as the advertising agency and features on RTÉ1, TV3, Sky and TG4. “Our main aim with the television advertisement is to bring hearing loss up the national health agenda,” said Dolores Madden, marketing manager with Hidden Hearing. “We chose the Christmas period during which to launch the new advert, as social and family events are generally the times that hearing loss can become most apparent to others. People tend to disguise their hearing loss, but it is increasingly obvious to family and friends. “We were delighted to work with one of Ireland’s finest directors, Lenny Abrahamson, who really understood that there is no reason for people to ignore their hearing loss.” (by businessandleadership.com)
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