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HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that in keeping with its tradition of bringing innovative new products to consumers, the Company announces the unveiling of breakthrough hearing products based on the Neuro-Compensator™ algorithm technology from VitaSound Audio.
The NEURO-COMPENSATOR™ hearing instruments are powered by the newest groundbreaking neuro-biological technology designed to optimize the auditory nerve output. Based on many years of research at McMaster University into the electrical signals that are transmitted to the brain by the auditory nerves in healthy and impaired ears, this patented technology is designed to significantly improve the perceived audio quality in hearing devices. Using standard audiometric test data, the algorithm engine derives a customized map of an individual's auditory system and configures the hearing device to optimize auditory nerve output for that individual. Clarity of sound, perception of true pitch, and more normal perception of own voice are just some of the benefits noted by trial subjects. "Neuro-Compensation represents a unique Canadian story from research at McMaster University, development at VitaSound, to market launch at our retail locations in Wal-Mart Canada stores," said Matthew Sacco, CEO of HearAtLast. "This underscores our commitment to being first to bring innovative new technologies to consumers." Available first in Canada exclusively at selected HearAtLast locations in mid-April, products will be generally available throughout the chain by the end of May. About VitaSound VitaSound's mission is to develop and bring to market hearing solutions that are unique and innovative, but also accessible and affordable, to enable all individuals to benefit from better communications and quality of life. We focus on total hearing healthcare which involves protection, preservation, care and improvement, all in the context of today's active lifestyles. For more information on VitaSound Audio, Inc., please visit: www.vitasound.com About HearAtLast HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids. For more information please visit www.hearatlast.com Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties. (by marketwire.com)
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